BioKansas, an emerging force for the Kansas bioscience ecosystem, has engaged MESH to help develop a new brand, messaging, and content creation.
This effort is a step towards accomplishing BioKansas’ goals of:
- Building out key infrastructure to build a sustainable bioscience enterprise
- Expand the perception and visibility of the already thriving Kansas bioscience ecosystem to better position it as a competitive and well-equipped place for bioscience investments, businesses, and careers.
- Drive greater investment in and support for new and existing companies as well as emerging technologies
- Increase access to diverse scientific talent assets
MESH will be supporting BioKansas in these efforts through the development of
- A new brand
- Ideal customer profiles
- Messaging and positioning
- Competitive analysis
- Content creation
This strategic marketing initiative is expected to last approximately 8 weeks.
About BioKansas
Our mission is to lead the effort of supporting and growing Kansas’ bioscience ecosystem including bioscience research, commercialization, training, and business development. Through organizational and collaborative efforts we provide meaningful content, connections, and advocacy to advance the state’s bioscience industry.
Learn more about BioKansas today.
