Logo
Get in Touch

From Awareness to Advocacy. Add Value Every Step of the Way.

Your prospect’s path to decision-making isn’t linear—it’s complex, nuanced, and unique.

Customer journey mapping provides the clarity to align your marketing strategy with your audience’s decision-making process, creating seamless, engaging experiences that build trust and drive conversions.

We work with you to create relevant and detailed customer journey maps that align with every touchpoint, ensuring your marketing strategy meets your audience’s needs at the appropriate stage. 

Hear What Our Clients Say About Us

  • I’m much
    better equipped     to launch new
    products.

    “I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.”

    Learn More
  • Glenn Hanner,

    Glenn Hanner,

    Director of Marketing, Aziyo

    MESH has gone above and beyond.

    “MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.”

    Learn More
  • Courtney Guyer,

    Courtney Guyer,

    GM of Women’s Health and VP of Marketing, Elutia

    MESH helped make
    CanGaroo our
     top product.

    “We worked with MESH for 4 years, and during that time, they primarily handled the marketing for our CanGaroo product line. From a relaunch in 2020 to repositioning the product over time, MESH helped us develop our strategy, create all supporting materials, and grow CanGaroo to be our most successful product during this time.”

    Learn More

Your Buyers Are Out There, But…

…Your Marketing & Sales Efforts Aren’t Aligned With How Customers Actually Buy

If you’re selling in life sciences, biotech, or complex B2B, you know your customers don’t make decisions overnight:

  • Prospects show interest, but then disappear before taking the next step.
  • Sales keeps saying leads are unqualified, while marketing insists they’re doing their job.
  • Buyers are stuck in long decision cycles, and you have no clear way to move them forward.

Why? Because your customer journey is built around how you sell, not how they buy.

If You Can’t See the Gaps, You Can’t Fix Them

Most companies assume their customer journey looks like this: awareness → consideration → decision.

But in complex sales, the real journey is unpredictable, non-linear, and influenced by multiple stakeholders.

  • Your buyers aren’t following a funnel—they’re looping, comparing, and stalling.
  • Your content is speaking to the wrong stage, losing buyers before they ever engage with sales.
  • Your teams are working from different playbooks—creating friction instead of momentum.

When you don’t map and optimize your customer journey, you’re losing buyers before they even have a chance to convert.

Customer Journey Mapping Aligns With How Buyers Actually Buy

At MESH, we take a Jobs-to-Be-Done (JTBD) approach to customer journey mapping—aligning marketing, sales, and customer experience with the real paths buyers take to make a purchase.

  • Identify the exact moments where buyers stall or disengage—and fix them.
  • Create targeted, stage-specific messaging that speaks directly to what buyers need to move forward.
  • Eliminate friction between marketing and sales so every touchpoint is working toward conversion—not against it.

No more guessing. No more lost leads. Just a clear, optimized path from awareness to conversion.

Your buyers aren’t the problem. The way you guide them through the journey is.

Case Studies

Overcome growth challenges with deep expertise, strategic direction, and practical marketing leadership—at a fraction of the cost.

Load More
Customer Journey Mapping Team

Ready to Map Your Customers' Journeys?

Book your Strategic Alignment Call today. Let’s turn your goals into reality.

Let’s map a customer journey that turns stalled prospects into active buyers.

Schedule Your Free Consultation

Customer Journey Mapping FAQs

What is customer journey mapping?

Customer journey mapping visualizes the path your audience takes from awareness to advocacy, highlighting key touchpoints, challenges, and opportunities for engagement.

How does customer journey mapping improve marketing?

It provides clarity on your audience’s needs and behaviors, enabling targeted messaging, reduced friction, and more impactful campaigns.

How often should customer journey maps be updated?

Journey maps should be updated regularly, using zero party data and sales feedback to ensure they stay aligned with your audience’s evolving needs and preferences.

Can journey mapping help with multi-channel strategies?

Absolutely. Journey maps align all touchpoints—digital, social, and offline—creating a seamless and cohesive customer experience.

Why choose MESH for customer journey mapping?

With deep expertise in life sciences and a focus on audience-centric strategies, MESH creates journey maps that drive engagement, trust, and measurable results.

Resources

Space for Big Thinking, Problem-solvers and Science-innovators

Load More