Real People, Stories, Real Results

“When we first approached MESH, we were working with a local generalist agency. We knew we needed to grow, and were looking for a group who understood the life sciences sector (more specifically biotech and pharma). We found MESH and through Bill’s work as our Fractional CMO and MESH’s support with our marketing and brand development, we learned so much about the process of lead generation for biotech startups.

They completely rebranded us, so that we were competing on the same level as the large pharma and biotech brands. They helped us write content and develop a content strategy that our audience cared about. And they helped us build an audience of interested prospects that we’re now leveraging with targeted drip campaigns across platforms. Working directly with Bill and the team helped me understand what it really meant to market our business, and I’m much better equipped to launch new products and campaigns in the future—we’ve never had that.

I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.

If you’re looking to grow a life sciences company from the ground up, or even launching a new product in the life science space and want a unique perspective on growth, I recommend talking with the team at MESH.” 

“For over a decade, Sequans (SQNS) has evolved and grown significantly. From a small band of engineers serving global telcos and device-makers with 4G technology, we’ve built our operations and team, taken the company public, and expanded into new markets like the Internet of Things.

During that time, MESH has been instrumental in the development and expansion of our brand positioning and marketing campaigns, demonstrating a high degree of creativity and knowledge of technology marketing.

MESH has worked side by side with us every step of the way and has been very creative, dependable, and responsive.”

“Because the company was just starting, we needed a logo, brand, positioning, and website. [MESH] created and designed the website, collateral, and brochures.

Once we had some design assets and elements in place, we planned to present our company to the industry at a trade show. They were in charge of creating a simple, effective experience to get traffic and earn an interested audience.

They did a phenomenal job at the trade show, generating more traffic than our primary competitor. Even though they were working with a relatively small budget, they created a beautiful, simple experience that was exactly what we needed to get traffic.

Their design and marketing work really stands out. They captured what we were looking for. The delivery of the logo alone created a tangible positive shift in our attitudes.

Our company wouldn’t have been able to do what it did without their team. They have their finger on the pulse of Google and were able to get our services ranking in no time. We were selling to a very niche market, and they were able to think creatively and give us suggestions that made us successful in a very short amount of time.”

“We brought in MESH to build a comprehensive Account-Based Marketing strategy that included developing a new brand, advanced messaging platform, and deep competitive analysis and positioning. 

Coupled with a new approach to sales enablement, MESH’s ABM strategy has put us on a clear path to success.“

“Their ability to break down our highly scientific field so everything is understandable to our website visitors and personas. The MESH Interactive team took essential information from our leadership and put our technical concepts into layman’s terms.

What really struck me the most about Bill and Jennifer was their ability to break down marketing and explain its value to our leadership. They helped our leadership — individuals who are in biotechnology, are very analytical, and not familiar with marketing — understand the importance and value of it.

What’s more, they also provided SEO services, content creation, and copywriting; it was a complete marketing setup, a framework, and workflows. They started at the very bottom of developing the personas for each one of our complicated product lines. MESH Interactive ended up doing a lot more than what we originally engaged them for.

I’ll highlight that the chat function on our website was really effective. The number of leads that have come through it is astronomical.”

“Before we received FDA approval for our latest product, our team was focused on marketing internationally—and all of our assets were geared toward that market.

In bringing in MESH to support us in what was essentially a U.S. market launch for a new product, we sought expert guidance on content marketing and paid promotion, the full patient journey, and a variety of supporting marketing tactics.

From developing patient-centric messaging and content to building an interactive patient experience, MESH has provided us exactly the strategic guidance and creative support we needed—when we needed it.”