our clients
Past and Present Life Science Marketing Agency Clients
Life Science marketing and brand building isn't just some "hot growth market" to us. This is our passion, our speciality, and our life blood.
Where Customer-Centric Digital Marketing Strategy Made for Life Sciences
Your customers aren’t clicking around looking for products. They’re researching solutions to complex problems, evaluating vendors through a scientific and technical lens, and navigating multi-stakeholder decisions across regulatory, clinical, and procurement teams.
We don’t simply create digital marketing strategies—we design growth systems that align every digital touchpoint with how your customers think, how they search for solutions, and how they make buying decisions.
- We leverage customer-centricity from strategy to execution. We help you focus on what your customers actually want to hear—and the exact messages that build trust and drive action.
- We apply Jobs-to-Be-Done (JTBD) insights to everything. Your buyers aren’t buying products—they’re trying to complete critical jobs. We help uncover those jobs and build your strategy around solving them, not just pushing product features.
- We build digital marketing strategies that go beyond inbound with precision outbound and Account-Based Marketing (ABM). Get campaigns that target and nurture your key target accounts with hyper-relevant, high-value outreach.
- We integrate digital transformation into the strategy itself. Your marketing doesn’t live in a vacuum. We make sure your CRM, sales tools, automation platforms, and analytics systems work together, so you can track performance, optimize quickly, and create seamless handoffs from marketing to sales.
When you build your digital marketing strategy with us, you create demand, enable your sale team, and drive predictable revenue growth.
Download The Life Sciences Guide to Market Leadership
Plan your next brand awareness campaign with our interactive tool. Define your audience, craft your message, and select the best channels for your campaign.
Digital Marketing Strategy
Bridge Business Strategy, With Effective Tactics.
Scaling a life sciences company takes more than great science—it requires a marketing engine that attracts customers, builds trust, and drives revenue. But hiring a full in-house team can be costly and risky when your strategy is still evolving.
With MESH, you get a high-impact digital marketing strategy that is baesd on frameworks that actually drive your growth, aligning marketing tactics with your business goals, and executable strategies built for long-term success.
Every step of our process is designed to uncover immediate opportunities and build a foundation for sustained success.
From strategic roadmaps to hands-on execution, we help you bridge the gap between innovation and commercial growth—faster and with fewer roadblocks.
Clear, Measurable Path to Revenue Growth
Get a strategy that directly contributes to pipeline and revenue. Every deliverable, from content plans to outbound sequences, is designed to move high-value prospects closer to a purchase decision, giving you real visibility into how marketing drives growth.
Messaging That Resonates with Scientific and Technical Buyers
Get a clear, differentiated story that speaks directly to scientists, clinicians, and technical decision-makers — buyers who reject hype and demand substance.
We create content that feels like it was written by people who understand their world — not just marketers.
High-Quality Leads That Sales Wants to Pursue
Get leads that are qualified and worth the sales team’s time — not bulk lists of irrelevant contacts. We build systems where marketing only passes leads that fit target criteria, have clear needs, and are showing real buying signals.
Faster Movement Through Long, Complex Sales Cycles
Get marketing that doesn’t just dump leads into a pipeline and walk away.
We build nurturing programs, sales enablement tools, and ABM campaigns that help sales navigate long decision processes, multi-stakeholder approvals, and regulatory concerns.
Data, Optimization & C-Level Dashboards
Your marketing should be tied to clear business outcomes, not just vanity metrics. We provide transparent, data-driven insights through bespoke C-level dashboards, tying marketing initiatives directly to pipeline growth, sales performance, and revenue impact. We constantly iterate, optimizing what works and refining what doesn’t.
A Marketing System That Evolves
Don’t get a one-time strategy document that gets stale in 6 months.
Get a flexible, adaptive system that continuously improves based on new customer insights, competitive shifts, and internal changes — get marketing that stays relevant and effective as you grow.
Confidence That Marketing and Sales Are Aligned
Marketing and sales need to work from the same playbook, with shared goals, collaborative processes, and a seamless handoff of leads. Be confident that your messaging, targeting, and nurturing are all designed to support the sales process — not operate in isolation.
Hear What Our Clients Say About Us
I’m much better equipped to launch new products.
Learn More“I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.”
Glenn Hanner,
Director of Marketing, Aziyo
MESH has gone above and beyond.
Learn More“MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.”
Courtney Guyer,
GM of Women’s Health and VP of Marketing, Elutia
MESH helped make
CanGaroo our top product.Learn More“We worked with MESH for 4 years, and during that time, they primarily handled the marketing for our CanGaroo product line. From a relaunch in 2020 to repositioning the product over time, MESH helped us develop our strategy, create all supporting materials, and grow CanGaroo to be our most successful product during this time.”
Case Studies
Overcome growth challenges with deep expertise, strategic direction, and practical marketing leadership—at a fraction of the cost.
Why Trust Us with Your Digital Marketing Strategy?
Why We Excel: Built on the Realities of the Market
1. Senior Leadership with Proven Expertise
When you hire a typical marketing consultant or agency, you often get junior staff executing cookie-cutter strategies with little alignment to your broader business goals. That’s not us.
At MESH, our Fractional Chief Marketing Officer (FCMO), Bill Schick, brings twenty-five years of experience in life sciences, medtech, and healthcare. From aligning marketing with business strategy to delivering transformative campaigns, Bill provides the senior-level leadership your company needs to scale effectively.
2. Customer-Centric at the Core
Personas tell you who your customers are — customer-centricity ensures every message, touchpoint, and campaign speaks to why they’re buying, how they evaluate solutions, and what keeps them moving forward.
3. Jobs-to-Be-Done (JTBD) for Growth
Instead of guessing why customers buy, JTBD uncovers the actual problems they’re trying to solve and the outcomes they care about — giving you messaging and campaigns built around what matters most to your buyers.
4. Real-Time Visibility
Stop waiting for monthly reports — get live dashboards that show exactly how marketing is performing, where leads are coming from, and how campaigns are impacting sales outcomes.
Get data that helps you make smarter decisions faster — not surface-level vanity metrics.
3 Easy Steps to Build Your Digital Marketing Strategy
1. Executive Strategy Alignment and Immediate Assessment
We begin with an executive-level strategy alignment workshop, where we assess your current marketing initiatives, business objectives, and growth challenges.
We start by bringing leadership, sales, and marketing together to align on your business goals, target audiences, competitive landscape, and growth priorities — ensuring marketing strategy directly supports executive-level objectives, not just marketing metrics.
In the first two weeks, we conduct a comprehensive audit of your existing marketing efforts, identifying quick wins, immediate opportunities, and gaps in your strategy.
2. Build the Foundation and Unlock Quick Wins
Over the next 2 – 6 weeks, we combine deep-dive research, Jobs-to-Be-Done insights, and customer journey mapping to build the core elements of your strategy — while also identifying and implementing quick-win opportunities like fixing lead handoffs, optimizing high-intent content, and capturing low-hanging SEO gains to generate early momentum.
3. Refine, Test, and Prepare for Scale
With foundational strategy in place, we begin testing initial campaigns, refining messaging based on real-world engagement, and building out your long-term roadmap — ensuring every future campaign, content asset, and paid program aligns with your business objectives and directly contributes to revenue.
In 8 weeks, you’ll have a clear, actionable digital marketing strategy — and early proof that it’s already driving measurable results.
Ready to Build A Unique Digital Marketing Strategy?
Engage us to build your digital marketing strategy that aligns with your goals, maximizes resources, and drives measurable growth.
Resources
Space for Big Thinking, Problem-solvers and Science-innovators
Bringing a brand-new autoimmune therapy to market can feel overwhelmingly complex—especially when you’re...
In this episode, I sit down again with seasoned marketing executive Dave Iannetta to explore how life...
How to Tailor Your Messaging to Each Awareness Stage and Accelerate Your Life Science Sales: “Marketing...
Digital Marketing Strategy FAQs
How does having a Fractional CMO involved improve our marketing strategy?
Most agencies deliver tactics — a Fractional CMO brings executive-level leadership, aligning your marketing strategy with business goals, sales priorities, and the realities of long buying cycles
How does this approach help us stand out in a crowded market?
When your competitors are focused on features and capabilities, we position you around the specific value you deliver to the jobs your customers are hiring you to help them complete — making you more relevant and differentiated.
How does MESH’s approach improve sales and marketing alignment?
Because we start with how customers buy, not just how marketing operates, we create a strategy where sales and marketing work from the same customer insights, speak the same language, and follow the same process to move deals forward.
How does this strategy evolve as we grow or launch new products?
Our FCMO-led process is built to adapt as your business evolves — from product launches to new market entries — ensuring your marketing always stays aligned with both business goals and customer needs.
What makes MESH’s marketing strategy different from what we’d get from a traditional agency?
Most agencies apply the same playbook to every client — we build a fully custom strategy rooted in your business goals, customer realities, and the exact ways life sciences and B2B decisions get made.
