Celebrating 19 Years of Growth and Evolution

Twenty years ago, Mesh started as an idea.

But it wasn’t Mesh, yet. 

Back then, it was just me—freelancing, consulting, and navigating the early days of branding, marketing strategy, and interactive campaigns. 

From what I could see on the outside looking in, the early 2000s were a wild time for agencies. 

Campaigns were often clunky, unsophisticated, and siloed. 

Strategy didn’t talk to creative. 

Creative didn’t talk to tech. 

And few could even see the potential of integrating these elements seamlessly.

I wanted to change that.

So I started up my little freelance contracting gig as Bill Schick Design, LLC.

But here’s the thing: working alone can only take you so far. 

I had big ambitions, and to realize them, I needed to build something bigger than myself.

From “Bill Schick Design” to Mesh Interactive

When I made my first hire, and then another, something shifted.

One day, my small but mighty team came to me and said, “We’re more than Bill Schick Design. We need a name that reflects who we are.”

And I heard them. 

I lost sleep over it.

I didn’t want just any name. 

It needed to capture what we did: strategy, creative, and tech—three disciplines that rarely worked well together in most agencies.

Most agencies excel at one thing. 

Creative. Strategy. Or Tech. 

It’s the founder’s bias baked into the DNA of most agencies’ models. 

But we weren’t “most agencies.”

We were building something different.

I kept coming back to the word Mesh.

It represented everything we stood for: the seamless integration of strategy, creative, and technology. 

The way our work interwove these elements into something greater than the sum of its parts.

And so, Mesh was born.

The Original “Bug” Logo

With a name like Mesh, we needed a logo to match.

My creative director, a talented intern, and I spent countless hours sketching, iterating, and brainstorming. 

Eventually, we landed on the original yellow “bug.”

It was our logo. 

But it was also our story.

The bug’s design zoomed in on how a physical mesh is constructed—six groupings representing the six services we offered. 

At the same time, it doubled as “Meshie,” a fun, character-like “monster” with ears, arms, and legs.

That logo carried us through more than a decade of work with incredible clients. 

We tackled groundbreaking projects, solved complex problems, and built a reputation for innovation.

But about seven years ago, I realized something.

Niching Down: A Hard but Necessary Pivot

We were working with too many of the wrong clients on the wrong types of projects.

The projects weren’t aligned with our strengths, and more importantly, they weren’t aligned with the kind of work we wanted to do.

I knew it was time to refocus. 

To double down on what we did best.

We pivoted to focus on life sciences: medical devices, biotech, pharma, and biologics. 

These industries are where strategy, creativity, and technology converge in the most challenging and exciting ways.

Life sciences clients don’t need fluff. 

They need precision, clarity, and expertise. 

They need a partner who can simplify complexity, connect with skeptical buyers, and drive meaningful growth.

By niching down, we became that partner.

The New Logo: The Power of Three

The yellow bug served us well. 

But as Mesh evolved, it was time for our logo to evolve too.

The new logo had to be a transformation.

But I also couldn’t just leave the old brand behind. 

It meant something to me. 

So wherever I took the new brand, it had to be an extension—and evolution—of the past, while looking ahead to who we would become.

And now, at our 20-year mark, we’ve done that. 

The New Logo: Evolving the Bug

The yellow bug served us well. But as Mesh evolved, it was time for our logo to evolve too.

Rather than abandon our roots, we adapted the original design into something that reflects who we are now.

At its core, the new design breaks the original six-pointed bug into three shapes, representing:

1. Our clients.
2. Your customers.
3. Mesh.

It’s a nod to how we bring you together with your best customers in harmony.

The shapes are fluid, dynamic, and organic—a reflection of our adaptability and our human-centered approach. 

They symbolize chemistry, where elements interact and combine to create something entirely new.

The new design also tilts the original shape, giving it a sense of perspective, motion and fluidity, reflecting the dynamic, adaptive way we work—always moving working with a sense of purpose and perspective, always moving forward, always evolving.

Each color in the logo has purpose:

• Periwinkle Chevron (Your Customers):
• This is your biggest opportunity—the focus of everything we do.
• It reflects how we help you zero in on your best buyers, turning strangers into advocates and fans.
• Periwinkle is bold, sophisticated, and deeply human—a perfect match for life sciences without being boring or the same as everyone else.
• Fuchsia Form (Your Brand):
• This is you—your innovation, your story, your vision.
• The fuchsia represents passion and the energy you bring to the market.
• Together, we transform that passion into something powerful and precise.
• Golden Dot (Us):
• We’re the catalyst, the external force that provides clarity and expertise.
• It represents a fresh perspective—like a sunrise signaling a new day.
• We’re not in the middle of the action but always standing just over your shoulder, ready to guide.

The Butterfly Effect

Our new logo also hints at transformation.

Not just our transformation, but also the transformation that happens when clients work with us. 

It’s inspired by the butterfly—a universal metaphor for growth, change, and evolution. Like a butterfly, our work helps clients emerge stronger, more focused, and ready to take flight.

Why This Matters

This rebrand was a doubling down on who we are and the value we bring to life sciences companies.

We’re not here to be everything to everyone.

We’re here to help life sciences companies like yours navigate complexity, connect with your audience, and grow.

Because when strategy, creative, and technology mesh seamlessly, magic happens.

When you mesh with your best customers, growth happens. 

Here’s to the next 20 years of transformation, innovation, and partnership.

Let’s build something amazing together.

— Bill