Senior leadership. Without the negative side effects.
Engage an industry-experienced Fractional CMO who turns your marketing into a growth engine.
I help founders and commercial leaders in life sciences and complex B2B clarify their value, strengthen how the market sees them, and turn trust into traction — senior leadership on demand, aligned to your business goals.
Interested in learning more?
View our library of testimonials, or book your first strategy session on the house.
You want senior marketing leadership that turns great science and technology into commercial growth…
…but a full-time CMO is a costly, risky bet while your strategy is still evolving.
Your goal: build a strong company the market trusts.
You want marketing that attracts the right customers, builds trust, and drives revenue — led by someone senior, without committing to a full-time executive before you're ready.
Your goal: build a strong company the market trusts.
You want marketing that attracts the right customers, builds trust, and drives revenue — led by someone senior, without committing to a full-time executive before you're ready.
Your goal: build a strong company the market trusts.
You want marketing that attracts the right customers, builds trust, and drives revenue — led by someone senior, without committing to a full-time executive before you're ready.
Unfortunately, great marketing comes with costs and… strings.
Hiring a full-time CMO feels premature and expensive, so the seat stays empty and marketing drifts. You've had consultants who hand you a deck and leave the heavy lifting to you. Agencies put junior staff on cookie-cutter strategies that don't connect to your business goals. Your team can execute or strategize, but the vision and the follow-through keep coming apart.
Unfortunately, great marketing comes with costs and… strings.
Hiring a full-time CMO feels premature and expensive, so the seat stays empty and marketing drifts. You've had consultants who hand you a deck and leave the heavy lifting to you. Agencies put junior staff on cookie-cutter strategies that don't connect to your business goals. Your team can execute or strategize, but the vision and the follow-through keep coming apart.
Unfortunately, great marketing comes with costs and… strings.
A full-time CMO feels premature and expensive, so marketing lacks senior leadership. Consultants hand you a strategy and leave the execution to you. Agencies rely on junior teams and cookie-cutter strategies that miss your business goals. Strategy and execution keep coming apart.
More tactics and a new website won't fix it.
Marketing that runs without senior leadership and a clear tie to the business just produces activity — campaigns that don't compound and spend that's hard to defend. In a scrutinizing market, that also shapes how buyers see you in ways that are expensive to reverse.
More tactics and a new website won't fix it.
Marketing that runs without senior leadership and a clear tie to the business just produces activity — campaigns that don't compound and spend that's hard to defend. In a scrutinizing market, that also shapes how buyers see you in ways that are expensive to reverse.
More tactics and a new website won't fix it.
Without senior leadership and a clear tie to the business, marketing just produces activity — campaigns that don't compound and spend that's hard to defend. In a scrutinizing market, that can shape buyer perception and be costly to reverse.
When it works, marketing pulls its weight — and you get your focus back.
You get a clear strategy tied to business goals, a team that executes against it, dashboards that show marketing's impact on pipeline, and a company that no longer depends on you to hold marketing together.
When it works, marketing pulls its weight — and you get your focus back.
You get a clear strategy tied to business goals, a team that executes against it, dashboards that show marketing's impact on pipeline, and a company that no longer depends on you to hold marketing together.
When it works, marketing pulls its weight — and you get your focus back.
You get a clear strategy tied to business goals, a team that executes against it, dashboards that show marketing's impact on pipeline, and a company that no longer depends on you to hold marketing together.
Trusted for growth by leaders of highly regulated companies
Trusted for growth by leaders of highly regulated companies
Trusted for growth by leaders of highly regulated companies
I bring nearly 30 years in life sciences, medtech, and healthcare as your Fractional CMO — senior leadership on demand that aligns marketing with business strategy, finds the immediate opportunities, and drives execution.
I pair strategic vision with hands-on follow-through, back it with C-level dashboards tied to pipeline, and mentor your team so they can sustain the growth after I step back. MESH's senior team and expert contractors execute alongside me, with AI where it makes sense.
Our approach to Fractional CMO leadership.
Same backbone every time, shaped to your company and the moment you're in.
Marketing aligned to the business.
Executive strategy and market positioning that connect your marketing to real business objectives and growth opportunities.
Marketing aligned to the business.
Executive strategy and market positioning that connect your marketing to real business objectives and growth opportunities.
Early wins that build momentum.
A fast audit and quick-win prioritization — optimizing campaigns, workflows, and your tech stack — so you feel progress in weeks, not quarters.
Early wins that build momentum.
A fast audit and quick-win prioritization — optimizing campaigns, workflows, and your tech stack — so you feel progress in weeks, not quarters.
A marketing team that runs well.
Leadership, mentoring, and process so your internal team becomes a high-functioning engine, not just extra hands.
A marketing team that runs well.
Leadership, mentoring, and process so your internal team becomes a high-functioning engine, not just extra hands.
Execution that's measurable.
Multi-channel execution — content, demand generation, paid, automation — tied to business outcomes.
Execution that's measurable.
Multi-channel execution — content, demand generation, paid, automation — tied to business outcomes.
A clear view of impact.
Bespoke C-level dashboards tying marketing to pipeline, sales, and revenue, so leadership sees what's working.
A clear view of impact.
Bespoke C-level dashboards tying marketing to pipeline, sales, and revenue, so leadership sees what's working.
Different by design.
You get senior leadership, not junior execution.
With me you get twenty-five years of judgment doing the work — not a cookie-cutter strategy run by staff who've never met your business.
You get senior leadership, not junior execution.
With me you get twenty-five years of judgment doing the work — not a cookie-cutter strategy run by staff who've never met your business.
Agile, on-demand leadership.
Dynamic leadership tailored to your challenges, without locking you into a full-time role or a rigid retainer.
Agile, on-demand leadership.
Dynamic leadership tailored to your challenges, without locking you into a full-time role or a rigid retainer.
Vision and execution, not one or the other.
I pair strategic foresight with actionable plans, so marketing both inspires and delivers.
Vision and execution, not one or the other.
I pair strategic foresight with actionable plans, so marketing both inspires and delivers.
Transparent results and a stronger team.
Bespoke dashboards for full visibility into ROI, plus mentoring and training so your team can sustain the growth after I step away.
Transparent results and a stronger team.
Bespoke dashboards for full visibility into ROI, plus mentoring and training so your team can sustain the growth after I step away.
Fractional CMO case studies.
See for yourself how we've helped companies like yours scale.
Channel Partner Case Study: Building Distributor Support Without Losing the Brand
Channel Partner Case Study: Building Distributor Support Without Losing the Brand
Channel Partner Case Study: Building Distributor Support Without Losing the Brand
ABM Case Study: Small Med Device Distributor Growth
ABM Case Study: Small Med Device Distributor Growth
ABM Case Study: Small Med Device Distributor Growth
Content Marketing Case Study: Driving Leads Through with Customer-Centric Strategy
Content Marketing Case Study: Driving Leads Through with Customer-Centric Strategy
Content Marketing Case Study: Driving Leads Through with Customer-Centric Strategy
Content Case Study: Increased Qualified Sales Leads Through Persona-Driven Strategy
Content Case Study: Increased Qualified Sales Leads Through Persona-Driven Strategy
Content Case Study: Increased Qualified Sales Leads Through Persona-Driven Strategy
Growth Case Study: Branding and Marketing Positions European Chip Maker as a Leader in IoT
Growth Case Study: Branding and Marketing Positions European Chip Maker as a Leader in IoT
Growth Case Study: Branding and Marketing Positions European Chip Maker as a Leader in IoT
Demand Generation Case Study: DentalCo Jump-Start Campaign to Rebuild US Demand
Demand Generation Case Study: DentalCo Jump-Start Campaign to Rebuild US Demand
Demand Generation Case Study: DentalCo Jump-Start Campaign to Rebuild US Demand
Ready to see whether a Fractional CMO is the right prescription?
If a full-time CMO is too big a bet but marketing needs senior leadership now, let's build a plan that aligns to your goals, maximizes your resources, and drives measurable growth.
Latest articles and publications.
Learn something new and get a glimpse inside how we think.
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Why isn't our company growing as quickly as we expected?
Written by
Bill Schick
How do we turn a breakthrough idea into a successful commercial product?
Written by
Bill Schick
How do I know if the market will actually adopt what we're building?
Written by
Bill Schick
Your Buyers Aren’t Clicking Anymore: How AEO Changes the First 30% of the Sales Cycle
Written by
Bill Schick
Fractional CMO FAQs.
How do you decide what our marketing should focus on?
How is this different from what our internal team or another agency would do?
You know your market better than an outside CMO. How do you add value?
What does a Fractional CMO do?
How is a Fractional CMO different from a consultant?
How long does an engagement typically last?
Can you work with our existing team?
How do we start without a big commitment?