our clients
Past and Present Life Science Marketing Agency Clients
Life Science marketing and brand building isn't just some "hot growth market" to us. This is our passion, our speciality, and our life blood.
Product Innovation Built Around Demand
In life sciences, biotech, and complex B2B, product innovation isn’t about engineering breakthroughs — it’s about creating solutions that align with how your customers work, what holds them back, and the jobs they’re hiring your product to complete.
We combine deep industry expertise, Jobs-to-Be-Done insights, and customer-centric innovation strategy to help you design, position, and launch products that solve meaningful problems, drive faster adoption, and deliver clear value to both technical and business decision-makers.
You get smarter product development, stronger market fit, and a clear competitive advantage — because your innovation is directly tied to what customers need, not just what’s possible.
Hear What Our Clients Say About Us
I’m much better equipped to launch new products.
Learn More“I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.”
Glenn Hanner,
Director of Marketing, Aziyo
MESH has gone above and beyond.
Learn More“MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.”
Courtney Guyer,
GM of Women’s Health and VP of Marketing, Elutia
MESH helped make
CanGaroo our top product.Learn More“We worked with MESH for 4 years, and during that time, they primarily handled the marketing for our CanGaroo product line. From a relaunch in 2020 to repositioning the product over time, MESH helped us develop our strategy, create all supporting materials, and grow CanGaroo to be our most successful product during this time.”
Product Innovation Without Customer Insight Is Just Risky R&D
Your next product could transform the market — but only if it solves the right problems in the right way. However, you’re stuck:
- Internal brainstorming and feature wish lists don’t tell you what your customers actually need.
- Your product team is focusing on technical breakthroughs, while marketing struggles to translate them into real-world value.
- Without a clear link between customer struggles and product features, you’re gambling on whether your innovation will actually drive adoption.
When innovation isn’t anchored in deep customer insight, even the best technology can miss the mark — and wasted R&D means missed revenue, slower adoption, and lost market leadership.
Even Great Products Fail When They Don’t Solve Real Needs
In complex industries, unfortunately your technical brilliance alone doesn’t guarantee success.
- Buyers adopt products when they solve meaningful, specific problems — not because they have the most features.
- If your product team builds what’s technologically possible instead of what’s urgently needed, you’ll end up with a product looking for a problem.
- If you can’t clearly articulate why your innovation makes your customers’ jobs faster, easier, or safer, your competitors will own the conversation — even if your product is objectively better.
Without linking innovation directly to the Jobs-to-Be-Done (JTBD) your customers are hiring solutions to complete, you’re leaving adoption to chance — and in life sciences, you don’t have time to wait for the market to catch up.
Build What They Can't Work Without
We bridge the gap between product innovation and customer reality by embedding Jobs-to-Be-Done insights, customer-centricity, and cross-functional collaboration into your product innovation process.
- Uncover the real jobs your customers are trying to complete — so you don’t have to guess what features they’ll actually pay for.
- Identify unmet needs, switching triggers, and barriers to adoption — so your innovation addresses real problems, not internal assumptions.
- Align product development, marketing, and sales from the start — ensuring your product story resonates with technical buyers, clinical users, and procurement teams alike.
- Develop messaging frameworks and go-to-market strategies that tie your innovation directly to the outcomes your customers care about most — turning technical breakthroughs into clear competitive advantages.
With MESH, you get faster adoption, clearer differentiation, and product innovation that drives growth — because it’s built around customer needs, not internal wish lists.
Case Studies
Overcome growth challenges with deep expertise, strategic direction, and practical marketing leadership—at a fraction of the cost.
Ready to Create a Product Innovation Strategy?
Book your Strategic Alignment Call today. Let’s turn your goals into reality.
Let’s align your product innovation with the jobs your customers are hiring for — and make sure they see the value on day one. Get started today.
Product Innovation FAQs
How does MESH help connect product innovation to real customer needs?
Most product teams focus on technical possibilities or internal ideas, but we embed Jobs-to-Be-Done research directly into the innovation process, ensuring every new feature, product, or improvement is tied to the actual problems your customers are trying to solve.
This reduces guesswork and aligns innovation with clear market demand.
How does your process help marketing and product teams work together?
Marketing is often brought in after the product is developed, leaving them to figure out how to position it.
We align product development, marketing strategy, and customer messaging from the start, ensuring product positioning is built alongside the product itself — with input from technical experts, sales teams, and customer insights.
How do you uncover unmet needs if customers don’t know exactly what they want?
Customers may not always be able to articulate the product they need — but they can clearly describe the problems they face and the outcomes they want.
Using Jobs-to-Be-Done research techniques, we uncover those unmet needs, switching triggers, and barriers to adoption — giving you a data-driven blueprint for product development.
Can MESH help if we already have a product roadmap?
Absolutely. Whether you’re starting fresh or have an existing roadmap, we can validate your roadmap against customer needs, uncover blind spots, and help prioritize features that align directly with market demand and long-term growth opportunities.
We don’t just evaluate the product — we ensure your roadmap supports a clear and differentiated market position.
How does your approach improve product launches and early adoption?
When product, marketing, and sales are aligned around clear customer needs and messaging from day one, your go-to-market strategy becomes far more targeted and effective.
We ensure your launch strategy speaks to the right decision-makers with the right messaging at the right time, driving faster awareness, stronger initial adoption, and clearer differentiation from competitors.
Resources
Space for Big Thinking, Problem-solvers and Science-innovators
Bringing a brand-new autoimmune therapy to market can feel overwhelmingly complex—especially when you’re...
In this episode, I sit down again with seasoned marketing executive Dave Iannetta to explore how life...
How to Tailor Your Messaging to Each Awareness Stage and Accelerate Your Life Science Sales: “Marketing...