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Search Engine Marketing Mapped to Buyers' Needs.

Most SEM campaigns focus on keywords, bids, and clicks—but in life sciences, biotech, and complex B2B, that’s not enough.

We combine Jobs-to-Be-Done (JTBD) insights, customer-first messaging, and real-time performance data to create search campaigns that do more than drive traffic—they connect with what your buyers are actually searching for.

Hear What Our Clients Say About Us

  • I’m much
    better equipped     to launch new
    products.

    “I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.”

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  • Glenn Hanner,

    Glenn Hanner,

    Director of Marketing, Aziyo

    MESH has gone above and beyond.

    “MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.”

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  • Courtney Guyer,

    Courtney Guyer,

    GM of Women’s Health and VP of Marketing, Elutia

    MESH helped make
    CanGaroo our
     top product.

    “We worked with MESH for 4 years, and during that time, they primarily handled the marketing for our CanGaroo product line. From a relaunch in 2020 to repositioning the product over time, MESH helped us develop our strategy, create all supporting materials, and grow CanGaroo to be our most successful product during this time.”

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Your Search Ads Are Driving Traffic—But Not Results.

If you’re in life sciences, biotech, or complex B2B, you know search engine marketing (SEM) should be a powerful tool to capture high-intent buyers when they’re actively looking for solutions.

  • But most SEM campaigns focus on keywords and clicks, not customer needs and outcomes.
  • You’re likely paying for traffic that bounces, never engages, or doesn’t match your ideal buyer profile.
  • Worse, you’re being sold on impressions and click-through rates—metrics that mean nothing if they don’t lead to real sales opportunities.

If your search strategy isn’t aligned with the way your customers think, search, and evaluate solutions, you’re just throwing money away.

You’re Competing for Attention And Losing the Real Opportunity.

Most life sciences and B2B companies treat Google Ads like a vending machine—you put money in and expect leads out.

But search isn’t that simple.

  • Your competitors are flooding the same keywords, driving up costs.
  • Search intent changes at every stage—and most campaigns miss the nuance.
  • If your ad copy, landing pages, and offers don’t match buyer expectations, your competitors win—even if you rank higher.

Without a customer-centric, outcome-driven SEM strategy, you’re spending more and converting less—while buyers choose the companies who understand their actual needs.

Search Engine Marketing for Complex Buyers

We don’t treat SEM like a game of bids and keywords. We apply our Jobs-to-Be-Done (JTBD) approach to uncover what your buyers are really searching for—the problem they’re trying to solve—and align your ads, landing pages, and offers with those real-world needs.

  • Search intent mapping that matches your customer’s buying journey—not just keywords.
  • Ad copy and landing pages built to speak directly to the job they need to get done—so they immediately see your value.
  • Continuous optimization using AI-driven insights—so every dollar works smarter, not harder.

Get more qualified leads, lower cost per acquisition, and search campaigns that deliver business impact—not just traffic.

Case Studies

Overcome growth challenges with deep expertise, strategic direction, and practical marketing leadership—at a fraction of the cost.

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Search Engine Marketing Team

Ready to See Results?

Book your Strategic Alignment Call today. Let’s turn your goals into reality.

Let’s turn your search engine marketing into a scalable growth engine. Get started today.

Schedule Your Free Consultation

Search Engine Marketing (SEM) FAQs

How is MESH’s search engine marketing different from typical SEM agencies?

Most SEM agencies focus on keywords and cost-per-click, treating search like a math problem.

At MESH, we focus on why your buyers are searching in the first place. Using Jobs-to-Be-Done (JTBD) insights, we align every ad, landing page, and offer with the real problems your customers are trying to solve—resulting in more qualified traffic and better conversions.

Will this work for complex sales and long buying cycles?

Absolutely. Most SEM strategies are built for simple, transactional products—but in life sciences and complex B2B, buyers search differently.

We map search intent to every stage of the buying journey, so your ads aren’t just driving traffic—they’re delivering the right message at the right moment, to the right decision-makers.

How do you measure success beyond clicks and impressions?

Clicks are easy—but they don’t pay the bills.

We measure success based on:

  • Lead quality and sales pipeline impact.
  • Cost per qualified lead, not just cost per click.
  • Conversion rates at every step—from ad to landing page to sales conversation.

With real-time dashboards, you’ll see how your dollar contributes to revenue, not just traffic.

Can you work with our existing Google Ads account and data?

Yes. Whether you’re already running campaigns or starting from scratch, we’ll audit your current setup, identify wasted spend, and optimize based on customer-centric data—not just generic best practices.

We don’t just manage accounts—we build SEM into your overall growth strategy, ensuring search supports your sales process and long-term goals.

What if our competitors are spending way more than we are?

Outspending doesn’t equal outperforming.

With MESH, you’ll compete smarter—not just on budget, but on relevance and precision. By matching ads, messaging, and offers directly to what your buyers need, we help you win more attention and conversions without blowing your budget.

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Space for Big Thinking, Problem-solvers and Science-innovators

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