To Founders
Why Work with an FCMO?
Many early-stage life science companies aren’t ready for a full-time CMO—but they need senior-level marketing expertise to break through.

You Built Something Incredible—Now Let’s Make Sure the Right People Know About It.
You’ve spent years—maybe decades—developing a breakthrough.
You’ve navigated research, regulatory hurdles, funding rounds, and endless refinement.
Your science or tech is rock solid. But now, you’re facing a new challenge:
How do you get the right customers to notice, understand, and buy into what you’ve built?
That’s where I come in.
As a Fractional Chief Marketing Officer, I work with life science founders like you—scientists, engineers, and innovators who’ve built something game-changing but need a clear path to market.
Marketing in Life Sciences is Different. You Need More Than Just a Playbook.
You already know that selling a highly technical, niche product isn’t the same as selling software or consumer goods. Your buyers—researchers, clinicians, lab managers, procurement teams—are skeptical, busy, and bombarded with noise.
And if you’re relying on the same generic marketing tactics used in other industries, you’re wasting time and money.
Your product isn’t generic. Your marketing shouldn’t be either.
Here’s the problem: most marketing teams don’t understand the complexity of life sciences. Agencies want to sell you flashy campaigns, but they don’t grasp regulatory constraints or scientific buying cycles. And junior marketers? They’re well-intentioned but often lack the experience to connect with technical decision-makers.
You need someone who understands your industry, your audience, and how to move the needle—without burning your budget on the wrong things.
How I Help You Go from “Best Kept Secret” to Market Leader
When you work with me as your Fractional CMO, you get more than just a marketing strategy—you get a real partner in growth.
- Clarity on Where to Focus – I help you stop guessing and start executing a plan that aligns with your goals, whether that’s demand generation, lead nurturing, or building credibility in your space.
- A Message That Actually Connects – If your current messaging is too complex, too vague, or too focused on technical specs, you’re losing potential buyers. I translate your value into a clear, compelling story that resonates with scientists, clinicians, and investors.
- A Go-to-Market Strategy Built for Life Sciences – Selling into pharma, biotech, or medtech is different. I craft marketing strategies that account for long sales cycles, complex buyer journeys, and the need to build trust before asking for the sale.
- The Right Marketing Without Wasting Money – You don’t need to “do everything.” You need the right mix of content, thought leadership, digital marketing, and strategic outreach. I prioritize the high-impact activities that drive real growth.
- Alignment Between Sales & Marketing – No more finger-pointing. I ensure marketing generates the right leads and equips sales with the tools, content, and messaging to close deals faster.
- An Outsider’s Perspective With an Insider’s Commitment – Unlike agencies, I’m embedded in your business. I don’t just advise; I execute. And I do it with the mindset of a business owner, not just a marketer.
Why Work With a Fractional CMO Instead of Hiring Full-Time?
Many early-stage life science companies aren’t ready for a full-time CMO—but they need senior-level marketing expertise to break through.
That’s the gap I fill.
- You get executive-level marketing leadership without the full-time salary.
- You get a fast, focused strategy without wasting months on trial and error.
- You get flexibility—whether you need hands-on execution, strategic oversight, or a transition plan to scale your team.
If you’re serious about taking your life sciences company from “brilliant product” to “recognized market leader,” you need marketing that works as hard as your science does.
That’s what I do.
Let’s talk. Let’s build a marketing engine that drives real, measurable growth—without the fluff.
Bill Schick
Founder and FCMO
MESH Interactive Agency