our clients
Past and Present Life Science Marketing Agency Clients
Life Science marketing and brand building isn't just some "hot growth market" to us. This is our passion, our speciality, and our life blood.
Simplify the Complex. Inspire Confidence.
In life sciences, biotech, and complex B2B, your science may be groundbreaking — but if your audience doesn’t immediately understand why they should buy from you, you’ll lose them to competitors who tell a clearer, more compelling story.
We combine deep industry expertise, Jobs-to-Be-Done insights, and customer-centric storytelling to craft a brand story that turns your journey into a compelling, trust-building message that resonates with both technical and commercial audiences.
The result? Growth based on a brand story that’s clear, differentiated, and positioned for long-term growth — whether you’re attracting customers, investors, or industry partners.
Hear What Our Clients Say About Us
I’m much better equipped to launch new products.
Learn More“I’m a scientist by nature, so in my journey as both Founder and leading Business Development, I hadn’t realized all the moving parts that supported new business development from both a sales and marketing perspective until working with Bill and the MESH team–and it was more evident when the strategy led to results.”
Glenn Hanner,
Director of Marketing, Aziyo
MESH has gone above and beyond.
Learn More“MESH Interactive supports us as a digital marketing partner. Their team understood that consumers were becoming more informed buyers, so they made sure that Aziyo Biologics (AZYO) wasn’t getting left behind in the trends.”
Courtney Guyer,
GM of Women’s Health and VP of Marketing, Elutia
MESH helped make
CanGaroo our top product.Learn More“We worked with MESH for 4 years, and during that time, they primarily handled the marketing for our CanGaroo product line. From a relaunch in 2020 to repositioning the product over time, MESH helped us develop our strategy, create all supporting materials, and grow CanGaroo to be our most successful product during this time.”
A Great Brand Story Makes You Impossible to Ignore
Your company exists to solve big, meaningful problems — but if your audience doesn’t understand your story, they may not trust your solution.
- Your messaging is too focused on technical details, leaving buyers to figure out your value on their own.
- Different teams — marketing, sales, leadership — are telling slightly different versions of your story, confusing your audience and weakening trust.
- Competitors who position themselves more clearly (even with an inferior product) are shaping the market conversation — while you’re stuck reacting.
If your brand story isn’t clear, consistent, and centered around what matters to your buyers, you’re making every introduction harder, every sale slower, and every campaign less effective.
A Confusing Brand Story Slows Sales, Marketing, and Growth
Your buyers — scientists, clinicians, procurement teams, and investors — aren’t sitting around evaluating products on technical merits alone. They’re evaluating whether you understand their challenges, their workflows, and their industry.
- If your brand story is too focused on you instead of the customer, it won’t resonate.
- If your messaging is too complex, filled with technical jargon, or disconnected from commercial value, decision-makers will move on.
- If your brand lacks a strong, unifying narrative, your marketing won’t connect, your sales team won’t have a compelling pitch, and your company won’t stand out.
In a crowded market, your brand story is the foundation of trust, differentiation, and long-term growth.
Build A Brand Story That's Remarkable
We develop brand stories built specifically for life sciences and complex B2B, where credibility, clarity, and differentiation are everything.
- We uncover what truly makes you different and authentic — not just in technology, but in impact — using your journey and Jobs-to-Be-Done (JTBD) insights to define your unique value.
- We create a clear, compelling brand narrative that aligns your science, your business strategy, and your customer’s real-world challenges.
- We develop a layered messaging framework that works for technical audiences, commercial decision-makers, and investors — ensuring everyone hears the right story at the right level.
- We align marketing, sales, and leadership around a unified narrative so every touchpoint — from your website to sales calls to investor decks — reinforces your value.
- We design your story to grow with you — whether you’re launching new products, entering new markets, or positioning for funding or acquisition.
The result? A brand that’s impossible to ignore, messaging that resonates across every audience, and a company that buyers trust before the first conversation even starts.
Case Studies
Overcome growth challenges with deep expertise, strategic direction, and practical marketing leadership—at a fraction of the cost.
Ready to Create Your Brand Story?
Book your Strategic Alignment Call today. Let’s turn your journey into an authentic brand story.
Your brand story isn’t just what you say — it’s how your customers decide whether you’re the right partner. Let’s craft a story that makes them choose you. Get started today.
Brand Story FAQs
What is a brand story?
A brand story is a narrative that communicates your journey, mission, values, and unique value in a way that connects with your audience on an emotional level.
How does brand storytelling help life sciences companies?
It simplifies complex ideas, humanizes your company, and builds trust, making your brand memorable and relatable to researchers, clinicians, and decision-makers.
Can you create a brand story for a new company?
Absolutely. We specialize in crafting foundational narratives that give new brands a clear identity and strong market presence.
How do you adapt a brand story for different channels?
We tailor your story for each platform—websites, social media, videos, presentations—ensuring consistency and impact across all touchpoints.
Why choose MESH for brand story development?
With deep expertise in life sciences and a passion for storytelling, MESH creates narratives that inspire trust, build connections, and drive measurable results.
Resources
Space for Big Thinking, Problem-solvers and Science-innovators
Bringing a brand-new autoimmune therapy to market can feel overwhelmingly complex—especially when you’re...
In this episode, I sit down again with seasoned marketing executive Dave Iannetta to explore how life...
How to Tailor Your Messaging to Each Awareness Stage and Accelerate Your Life Science Sales: “Marketing...