by Bill Schick | Oct 21, 2022 | Life Science Marketing, Marketing Strategy, Psychology of Marketing, Social Media Marketing
You Can Use the Bandwagon Effect for Growth, But Proceed Carefully—and Responsibly. The bandwagon effect is a psychological phenomenon where individuals tend to follow the actions of other people. This is often seen in social media platforms such as Facebook and... by Bill Schick | Sep 25, 2022 | News
BioKansas, an emerging force for the Kansas bioscience ecosystem, has engaged MESH to help develop a new brand, messaging, and content creation. This effort is a step towards accomplishing BioKansas’ goals of: Building out key infrastructure to build a... by Bill Schick | Aug 15, 2022 | News
Trinity Orthopedics, developer of the COREX minimally invasive bone harvester, has engaged MESH for brand design, website development, and digital marketing strategy. The COREX bone harvester is an intuitively designed percutaneous bone harvester for single-patient... by Bill Schick | Aug 1, 2022 | Branding, Digital Marketing, Trust in Marketing
Trust is at an all time low. Here are a few things you can start doing to fix it right now. Trust is one of the most important factors in any interaction. Whether we’re buying something online, asking our doctor for medical advice, or talking to a stranger on... by Bill Schick | Jul 27, 2022 | Artificial Intelligence, Digital Marketing, Life Science Marketing
What is AI/ML and Why Does it Matter to Life Sciences? Artificial Intelligence (AI) and Machine Learning (ML) represent an important evolution in computer sciences and data processing that is rapidly transforming a vast array of sectors including healthcare, finance,...
