A global wellbeing leader, TELUS Health is a Canada-based provider of health technology services focused on helping employers better support the health and wellbeing needs of the workforce in more than 160 countries. Since 2008, TELUS has partnered with insurers to optimize the employee benefits experience, as well as create a community for healthcare professionals.
MESH will provide TELUS Health Virtual Pharmacy with strategic Account Based Marketing support. Through 1:1 workshops with TELUS Health’s Senior Market Manager, MESH will develop the new Virtual Health ABM plan. This includes:
- Identifying key target accounts
- Ideal customer profiles
- Persona definition
- Before and After Transformation / JTBD
- Funnel Mapping
- Account scoring and KPIs
- Strategy ABM plan finalization
- Messaging templates creation
- Performance assessment and optimization recommendations
About TELUS Health
TELUS Health is a global healthcare leader serving people in more than 160 countries, delivering digital innovation and clinical services to improve total physical, mental and financial health and wellbeing across the full spectrum of primary and preventative care. By leveraging the power of technology to deliver connected solutions and services both in-person and virtually, TELUS Health is improving access to care and revolutionizing the flow of information while facilitating collaboration, efficiency, and productivity for physicians, pharmacists, health authorities, allied healthcare professionals, insurers, employers and people globally, progressing its vision of transforming healthcare and empowering people to live healthier lives.
Our clinical team is composed of renowned and passionate health professionals around the world delivering best-in-class people-centric care to hundreds of thousands of employers, professionals and their families.
For more information please visit: telushealth.com.
