Just because you can write content that grabs attention doesn’t mean it will convert. What does it mean to...
Digital Marketing
How to Get a Client to Say, “YES!” to Your Proposals
Getting clients to agree with your content proposals requires asking the right questions. If the old adage...
How You Refer to Customers Internally Influences Your Copy
Be careful how you talk and refer to customers internally--it may influence the kind of copy you produce....
How to Add Positivity to Your Copy
Emphasize positive messaging for increased conversions. Let’s face it: not everybody is a positive person....
Not Just for Creatives: Swipe Files
Swipe files are perfect for your marketing team. When it comes to writing copy, as a marketer, few things...
Framing Your Words to Drive Conversions
How framing and word choice motivate decisions. You may not rely on negative emotions, like fear, in your...
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