Tolerating feedback is easier with a process and preparation. To be a marketer, it helps to have nerves of...
Copywriting
Lessons From Brand Namers: How to Become One and What It Involves
The journey to becoming a brand namer may yield some valuable insights to marketers. “What’s in a name?” No,...
Harder Than You Think: How to Write Customer-Focused Copy
Think you’re writing customer-focused copy? Think again! What does it mean to write customer-focused copy,...
How to Get A Copywriting Job Without Experience
Sometimes it’s as easy as knowing the right people, but what if you don’t? It’s a familiar feeling for...
How to Improve Client Relationships by Listening
First, are you asking the right questions? What do the words “want” and “need,” really mean? It’s possible...
Why Storytelling Isn’t for Everybody
It turns out that storytelling is not a one-size-fits-all solution. While you may not be smearing red ochre...
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