Be careful how you talk and refer to customers internally--it may influence the kind of copy you produce....
Copywriting
How to Add Positivity to Your Copy
Emphasize positive messaging for increased conversions. Let’s face it: not everybody is a positive person....
Not Just for Creatives: Swipe Files
Swipe files are perfect for your marketing team. When it comes to writing copy, as a marketer, few things...
Framing Your Words to Drive Conversions
How framing and word choice motivate decisions. You may not rely on negative emotions, like fear, in your...
Why Your Brand Name Affects Sales Numbers
It Turns Out That Being A Word-Nerd Has Its Advantages. Seeing the big picture when it comes to sales is...
Clever Proof Your Copy: How to Write Understandable Copy
Make your copy understandable to all, not just the few who “get it.” “Clever” has many definitions. One such...
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