Get through to account decision-makers with this ad strategy. B2B decision-makers may not be made of tin...
Copywriting
Beware: “Writer’s Tunnel Vision” May Limit Your Messaging
Marketing buzzwords and jargon confuse it. Deadline coming up. You’ve crafted a piece that’ll knock the...
Keep Clients by Restricting Your Inner Critic
Focusing on flaws in your work or the client's work is not a good way to keep customers; find where you both...
How to Write With Your Customer’s Time in Mind
Keep your content direct and to-the-point. Time is a fickle thing: at times you have more of it than you...
What Teaching by Example Means For Your Marketing Efforts
Why and how teaching by example is an effective form of storytelling. Listen, I get that loincloths aren’t...
Write For Everybody, Not Just One Audience
Writing without jargon ensures you get the most from your marketing efforts. Selling lemonade on a makeshift...
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