Harnessing Complexity: A Customer-Centric Blueprint for Communicating Complex...
Copywriting
Rinse and Repeat for Effective Ad Campaigns
Repurposing ads (or content) that worked in the past might be more effective than...
Copywriting Perspectives for Expert Content Creation
Advice from copywriting legends often overlap, each approach influencing expert and...
How to Add Value to Your Content
Knowing why your audience should care about your content is essential to adding value to...
The Importance of Planning in the Content Creation Process
Getting ready to write involves more than sketching out an outline. Getting lost is...
Maximize Web Page Value by Keeping Readers’ Eyes Moving
When writing copy or content, the goal is to keep your readers’ eyes moving to the next...
Determining Research Direction: Letting the Audience Decide
The direction of your audience research can save your brand time and money. What does it...
Clever Strategies to Get You Beyond Writer’s Block
It turns out that research has more than one purpose. What does it really mean to have...
Give Your Writing an Edge With These Self-Care Suggestions
Keeping your mind and body in top form can be beneficial when you need to give your...
Using Bias and Emotion in B2B
Just because you’re in B2B marketing doesn’t mean you can’t use an emotional appeal in...
Connect with Prospects Through Charming Content
Prospects act on your content if they like you enough to say “Yes”. Sitting atop a rocky...
Want a “Yes?” Make B2B Decision-Makers Emotional
Get through to account decision-makers with this ad strategy. B2B decision-makers may...