by Bill Schick | Sep 21, 2011 | Branding, Marketing Strategy
With the advent of social media, the idea that we can keep a finger on the pulse of how our brand is perceived by customers has caught on fire. Through monitoring Twitter and Facebook feeds, as well as setting up things like Google Alerts, we can tell what is being... by Bill Schick | Sep 19, 2011 | Marketing Technology, Social Media Marketing
This past spring, Facebook enacted major changes to their platform, including how developers can create and add “fan” pages and other customized content. Out went FBML, their somewhat proprietary (and somewhat limited) markup language. Staying is... by Bill Schick | Aug 3, 2011 | Branding, Marketing Strategy
It is important to many start up and small businesses to generate leads, and some of you are finding that you can do so on Facebook. But how long before you’re just another accounting firm, or consulting practice on Facebook? What do you do when you’re... by Bill Schick | Jul 8, 2011 | Marketing Technology, Social Media Marketing
Let’s be honest. You’d LOVE to have your own custom app at the top of Apple’sApp store. Millions of downloads, a captive audience, hundreds of leads a month, who wouldn’t? In reality, it’s tough to do this. First, you have to have a great... by Bill Schick | Apr 21, 2011 | Branding, Marketing Technology
It’s almost too cliche to say, but (ugh) I’ll do it: we’re more mobile than ever (although if you’ve used a tablet yet, you’ll know that you’re anything but “mobile”). We’re using our mobile devices for more, more...
