by Bill Schick | Sep 8, 2016 | Email Marketing, Interactive Marketing, Marketing Strategy
Not being an email marketing expert myself (I’m more of a strategy, content, and creative guy), I wanted to learn more about what is essentially the most effective marketing tool in our kit: email. The bane of most marketers’ existence (just buy another list—I... by Bill Schick | Jun 30, 2016 | Content Marketing, Marketing Technology, SEO
When you’re looking for content marketing inspiration, it’s easy to get caught up in content overload. Every day, more than 90,000 new articles go live; every hour, more than 80,000 blog posts get published. Every minute, social media users are sharing millions of... by Bill Schick | May 5, 2016 | Competitive Analysis, Content Marketing, SEO
So, you’ve been asked to deliver your content marketing strategy, problem is you’re just like many other B2B marketers that use content marketing — you don’t have it documented and are now scrambling for how to create a B2B content marketing strategy in 8 hours or... by Bill Schick | Apr 4, 2016 | Content Marketing, Marketing Strategy
It seems that the world conspires to prevent you from making your content marketing more creative. And when it comes to content marketing, creativity matters. Unfortunately, creative inspiration is not something that we can turn on at will. We procrastinate,... by Bill Schick | Mar 31, 2016 | Digital Marketing, Service Marketing
It’s a whole wide world out there in digital marketing for Software-as-a-Service (SaaS) Startups. The abundance of data, technology and tools makes solutions that were unthinkable yesterday, today’s reality. But how do you get doctors who aren’t on social media...
