by Bill Schick | Feb 21, 2018 | Marketing Strategy
The General Data Protection Regulation, or GDPR, is an EU initiative that has been mutually agreed to by the European Commission, the Council of the European Union and the European Parliament. The primary purpose of the GDPR is to help ensure the security of data... by Bill Schick | Jan 26, 2018 | Marketing Technology, SEO, Website Design and Development
Google pushes many features, tools and technologies onto markerers—not all of them are valuable. We’re left wondering whether the latest update is going to help—or hurt—our marketing efforts. Google’s latest—Accelerated Mobile Pages (AMP)—is one of the... by Bill Schick | Jan 23, 2018 | Branding, Marketing Strategy
Why should you integrate brainstorming, a technique involving the spontaneous contribution of all team members to solve a problem, in branding, campaign creation, marketing strategy or project planning? Why is brainstorming important? Brainstorming, the art of solving... by Bill Schick | Jan 18, 2018 | Digital Marketing, Marketing Strategy, Social Media Marketing
As an agency that is focused on B2B, we don’t often get the opportunity to engage in some of the more “fun” social media marketing campaigns that we see in B2C Marketing. Fortunately, we’re lucky to have B2B clients who are willing to push the edge and experiment with... by Bill Schick | Jan 4, 2018 | Branding, Competitive Analysis, Public Relations
In the last few years I’ve seen companies make all manner of branding and marketing mistakes—and I wanted to provide companies that were thinking about their branding—whether it is a strong brand or weak—with some guidance on what NOT to do with their brand. With that...
