HBX, a digital learning initiative by Harvard Business School, partnered with MESH Interactive to develop a unique persona-driven user experience that would engage and convert its diverse audience groups. Through MESH’s adaptive persona-driven content marketing strategy process we identified and developed five buyer personas for HBX. We developed the content strategy, UI/UX and wrote website content specifically for each persona.
Check out the new HBX persona-driven website.
Founded by an experienced life sciences industry veteran, MESH is a digital marketing agency purpose-built to help you accelerate growth at every stage, from innovation to exit. We help life sciences, healthcare and technology companies build their brands, develop and execute marketing strategies, fill their funnels, and develop ground-brealing interactive technology and experiences.
With offices in Cambridge, Boston and Manchester, we’re probably right down the street, or a video call away.
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