Logo

How to Successfully Manage a Life Science Product Launch | Christi Unger

Published on August 20, 2024
Hosted By Bill Schick

Stream on your favorite podcast platform:

Christi dives into understanding your product, analyzing the data, and fostering relationships—all while managing unexpected hurdles unique to life sciences. Whether you’re a seasoned professional or new to product management, this episode offers valuable insights into managing last-minute launches.

Christi Unger shares the most important lessons she’s learned from stepping into life sciences product launches mid-process. We explore how deep product knowledge, data analysis, and relationship management are essential for your success. She also highlights the importance of gaining trust from your team and stakeholders, especially when time is short.

Learn how gaining trust from your team and stakeholders is key to success, especially when time is short, because trust enables faster decision-making, smoother collaboration, and effective problem-solving. In late-stage product launches, time pressures heighten, and there’s little room for delays or miscommunication.

If the team and stakeholders trust your judgment, they’ll be more likely to align with your vision and support your decisions, even when unexpected challenges arise. This trust accelerates execution and can be the difference between a smooth launch and one fraught with obstacles.

This episode emphasizes how product managers and marketers can adapt when plans go off course—because in life sciences, working with living organisms means unpredictability is always part of the process. Tune in to learn how to overcome challenges and lead a smooth launch, no matter the timeline.

Follow Bill:   / founderandcdo

Contact Bill: https://meshagency.com/lets-connect/

Video Podcast:  / @billschickfcmo

Audio Podcast: https://www.buzzsprout.com/2380430

Follow Christi:   / christiannunger  

Meet the Host

Meet the Host

Bill Schick is a Fractional CMO, Agency Founder, and Life Science industry veteran with direct full-cycle experience from discovery and innovation to IPO and exit.

resources

Recent Episodes

Chat with Us Today.