The Digital Marketing Agency Purpose-Built to

Built during an era of mass-marketing, our internal marketing team was tasked with developing a new approach to marketing.

I brought MESH in to develop our strategy, and they executed on nearly every facet of it. Gorgeous videos, a flurry of emails, digital and print ads, social, infographics–you name–they did it.

What really blew me away was their approach to segmenting our audience groups 3x7x4, resulting in 84 unique personas…  the huge boost in web traffic, awareness and social engagement were outstanding.

For over a decade, we have evolved and grown significantly. From a small band of engineers serving global telcos and device-makers with 4G technology, we’ve built our operations and team, taken the company public, and expanded into new markets like the Internet of Things.

During that time, MESH has been instrumental in the development and expansion of our brand positioning and marketing campaigns, demonstrating a high degree of creativity and knowledge of technology marketing.

MESH has worked side by side with us every step of the way and has been very creative, dependable, and responsive.

“I’ve been CMO at companies that range from seed round startups and circa $100M venture funded startups, to large publicly held global brands. Successes have ranged from delivering market rebrands, turnarounds, aggressive growth (300%), and exits (c.$200M).

Included in these were Boston-based Veveo (acquired by ROVI/TiVO), Move Networks (acquired by EchoStar), Ankeena (Acquired by Juniper), RAMP (Media Business Unit Acquired by Cxense ASA), MindMeld (acquired by Cisco), and ROVI/TiVO.

It is always critical that I have the right digital marketing agency to support my vision and I have relied on MESH for branding, design, content creation, and website design and development. They have been a consistently strategic, creative, and reliable partner—and continue to be so.”

“Over the past 15 years I have worked with dozens of marketing agencies. MESH Interactive is the only digital agency to care as much about my business and my goals as I do.

Their team took the time to understand our strategy with the Matchmaker.com business unit at Lycos and delivered results that not only looked great, but helped us move our business forward. We were able to reach new clients and maintain a presence in their minds.

That was years ago, and I still work with MESH today, as they continue to deliver above and beyond. At Google, MESH designed an intensely creative physical installation helping us celebrate our diversity, which was eventually followed by a gorgeous video infographic that welcomes visitors to the Cambridge Campus. The marketing team at MESH is top notch.”

Before MESH, we suffered a 90% bounce rate on our anemic website, no Google presence, and essentially zero conversions from any web advertising.

MESH turned us around and made digital advertising the most efficient and lucrative source of customers inside of 6 months.Every month we see more conversions from their advertising and organic web work.

We not only have more submissions, the quality of customers has improved as they dial in on our desired customer base. This translates into a higher conversion rate from first contact to first appointment.

Beginning with an Adaptive Persona Refinement Workshop and an Asset Audit, they developed our Cloud Partner messaging strategy, positioning, sales scripting, marketing automation email and workflows, and more.

Detail-driven and responsive, I highly recommend MESH as a digital agency to any marketer who is looking to build value with their Sales team.

When we engaged MESH to support our sales enablement programs for our key Cloud Partners, we had a good idea of what we needed to accomplish: the development of a flexible and agile sales toolkit.

Very quickly, MESH was able to help my team identify key opportunities to expand this initiative into a best-in-class sales support system.

Our team engaged MESH Interactive Agency to advise our rebranding process. We wanted new messaging and a revamped website to better convey our new mission to customers and investors.

We’ve seen a significant uptick in site traffic and brand awareness since our launch. Our HubSpot campaigns have received high-through rates on emails—as high as 20% or more—which we’re delighted to see. Some internal changes have led us to look at shifting our website and messaging again, but we’re overall highly satisfied with MESH Interactive Agency’s work.

MESH is proactive in trying to differentiate us from the competition by using their expertise. Their team is made up of true builders and critical thinkers. Because of all of their marketing skills, we didn’t have to do much outreach. Throughout the entire process, it felt like we were building this company together.

Companies were finding our website in a crowded marketplace and coming to us. MESH takes a strategic view due to the depth of industry understanding they cultivated through research. I appreciated their willingness to dive into my unique industry. That allowed Bill to give me recommendations and predict threats with accuracy.

Because the company was just starting, I needed a logo, brand, positioning, and website. They created and designed the website, collateral, and brochures.

Our company wouldn’t have been able to do what it did without their team. They have their finger on the pulse of Google and were able to get our services ranking in no time. We were selling to a very niche market, and they were able to think creatively and give us suggestions that made us successful in a very short amount of time.

MESH did a phenomenal job at our trade show, generating more traffic than our primary competitor. Even though they were working with a relatively small budget, they created a beautiful, simple experience that was exactly what we needed to get traffic. Their design and marketing work really stands out. They captured what we were looking for. The delivery of the logo alone created a tangible positive shift in our attitudes.

We contracted MESH to help us build a comprehensive Account-Based Marketing (ABM) strategy that included developing a new brand, advanced messaging platform, and deep competitive analysis and positioning.

Coupled with their unique approach to sales enablement, this ABM strategy is exactly what we needed.

…in what was essentially a U.S. market launch for a new product, we sought expert guidance on content marketing and PPC, the full patient journey, and a variety of supporting marketing tactics. From developing patient-centric messaging and content to building an interactive patient experience, MESH has provided us exactly the strategic guidance and creative support we needed—when we needed it.

MESH helped increase brand awareness for both our company and products while also finding ways to truncate our sales cycle.

It’s really about how our customers think of us. Even one of our competitors is starting to get nervous about some of our products, and that’s thanks to MESH Interactive’s marketing strategy.