Section 1: Strategy

Section 1: Strategy

“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter I see a lot of people wanting a “tried and true” approach to marketing. I understand that. They want a long-term (I recently heard three year) plan: a...
#1: Determine Users’ Intent

#1: Determine Users’ Intent

“Could you imagine if the user intent were somehow jumbled? For instance, imagine that the email was optimized for selling and that the sales page was optimized for educating. The entire marketing campaign would fall flat. That’s why sequencing is so important....
#2: Develop Detailed Buyer Personas

#2: Develop Detailed Buyer Personas

“Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.” @pamelump Using your analytics, social media, customer reviews...