Section 9: Spam

“I’ve learned how to use my spam filter pretty effectively.” — Weird Al Yankovic No one wants to receive SPAM. No one wants to send SPAM. No one wants to be categorized as SPAM. Yet, millions suffer each day from this dreaded disease. Unfortunately, this is a...

#344: Avoid Free Autoresponder Services

“In addition, free services have to make money, too. They do so by including advertising inside your email messages. Some promote their own services, but others will place paid ads in the footer or at the end of your message. Such ad placements can distract...

#345: Remove Inactive Consumers

“With a list of engaged subscribers, you’ll likely see higher open rates, click rates, and overall better email analytics. Keeping disengaged subscribers can skew your email analytics, which isn’t a good thing at all.” @samhollisdesign Remove subscribers who never,...

#346: Stop With the Graymail

“Although it’s not considered spam, sending graymail is problematic because it can hurt the deliverability of your email overall.” @pamelump Graymail may not be spam, but it’s still injuring your email marketing efforts. It often goes directly to junk folders without...

#347: Don’t Buy Lists

“Don’t buy email lists from some dodgy data company. If you want to get in front of a specific audience you’re better off asking to be included in an already established newsletter in your industry.” @jackstimps You wouldn’t pay for friends on Facebook, would you?...