Section 7: Repurposing

Section 7: Repurposing

“I really look at my childhood as being one giant rusty tuna can that I continue to recycle in many different shapes.” — Augusten Burroughs Any content of quality that you’ve created has most certainly taken a bit of time to produce. It seems such a waste to use it...
#298: Take Advantage of Real Life Events

#298: Take Advantage of Real Life Events

“They [videos] can serve to educate my recipients, help them better relate with my brand or even just see me as someone who’s not just an avatar that sends them content twice a week.” @ClemmRusty Use video clips of related seminars, conferences, and any other real...
#299: Reuse Animated and Interactive Elements

#299: Reuse Animated and Interactive Elements

“Though some mobile inboxes can’t take advantage of interactive elements, it brings a huge experience improvement to mobile users. In 2016 it won’t go mainstream yet, but certainly more popular.” @geoff_eoa Repurpose animated or interactive elements popular in various...
#301: Optimize Old Content

#301: Optimize Old Content

“When you create new content, you have to earn people’s attention, when you optimize your content you are making sure that you are taking full advantage of the attention you have already earned.” @markwschaefer Small company blogs have a hard time competing with...