Section 6: List Management

“I haven’t got the slightest idea how to change people, but still I keep a long list of prospective candidates just in case I should ever figure it out.” — David Sedaris We like to believe that we’re rationale, thoughtful beings. That we make decisions based on cold,...

#277: Don’t Ever Purchase Email Addresses

“When I see any email outside of what I subscribed to I unsubscribe immediately. I get way too many emails to just be reading one more. The reason I signed up with the other is because they took the time to win my trust and to build connection.” @imlukeguy Avoid...

#278: Permission is a Journey

“The goal of the Permission Marketer is to move consumers up the permission ladder, moving them from strangers to friends to customers. And from customers to loyal customers.” @ThisIsSethsBlog Build a permission ladder that begins at the lowest level of permission...

#279: List Segmentation vs. Dynamic Content

“Whether you realize it or not, you have captured a lot of information about your subscribers… Instead of letting this data waste away in your database, use it to create more personalized mailings with dynamic content!” @malmo1987 List segmentation is something...

#280: Use a Lightbox to Grow Your Email List

“One of the more popular methods is to prompt the lightbox when a user’s cursor scrolls off the webpage and into the browser: It’s called an exit overlay. The benefit of exit overlay usage is that it doesn’t interrupt the middle of a user’s browsing experience and...