Section 3: Innovation

Section 3: Innovation

“If you look at history, innovation doesn’t just come from giving people incentives; it comes from creating environments where their ideas can connect.” — Steven Johnson Of all the channels, it often feels like email is one of the most mature, and innovation can feel...
#180: Personalize Video Content

#180: Personalize Video Content

“As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience. You’ll be customizing videos to show how it’s their story too.” @tylerlessard Marketo reports that in 2016, video content will...
#182: Experiment With List Segmentation

#182: Experiment With List Segmentation

“You can create incredibly complex automation sequences and have hundreds of different segments in your email list, but when you’re first starting out, keep it simple. The non-buyer versus buyer segmentation is one of the simplest to understand, implement, and one of...
#183: Use ‘Cart Starter’ Tactics

#183: Use ‘Cart Starter’ Tactics

“Use Add to Cart buttons directly in the email. The goal here is to get the shopper to load items in her cart — and continue shopping on your site for other products, too.” @CareNye Dealing with an “abandoned cart” email program? Use email program cart starter tactics...