Section 4: Design

Section 4: Design

“Art is not what you see, but what you make others see.” — Edgar Degas It’s funny to me how companies see email as the holy grail of their marketing programs—if they get an email, they can nurture that client on and on and on until they’re ready to buy. But they don’t...
#211: Optimize Your Design for Mobile Devices

#211: Optimize Your Design for Mobile Devices

“More than half of emails are opened on mobile devices. That ratio is only going to grow in 2016. If your email design is not optimized to display properly on mobile devices, you risk alienating a huge chunk of your audience.” @JezTaylorUK Optimize to suit mobile...
#212: Design for the Left Side of an Email

#212: Design for the Left Side of an Email

“If your email is split into columns, place important content, images, or call-to-actions on the left. If your email doesn’t have columns, be sure to left justify your content.” @ROI_marketing Nielson Norman Group states that web users typically spend 69% of their...
#213: Kinetic Emails Improve Engagement

#213: Kinetic Emails Improve Engagement

“Having its beginnings with simple experiments (such as image rollovers and falling snow animations), kinetic emails are beginning to feature increasingly ambitious interactive designs. Well-known brands such as Pret, Lego, Nest, and B&Q in the UK are realizing...
#214: Design Everything for the User

#214: Design Everything for the User

“As more and more websites, mobile devices and tablets started popping up; users weren’t as willing or patient to ‘learn’ on their own. Nowadays, you’ll see more users becoming frustrated and even angry when they feel a product, application or website is...