#326: Send Email According to Time Zone

#326: Send Email According to Time Zone

“You don’t want to be part of this morning purge ritual — deliver your email later in the morning or in the afternoon and (if possible) deliver it based on the time zone of the recipient. After all, when folks in California are taking their first sip of coffee, East...
#327: Utilize List ‘Hygiene’ Services

#327: Utilize List ‘Hygiene’ Services

“If you need to send to an ‘old’ list, say one that you haven’t emailed in over six months, or a purchased/rented list, it’s best to have that list cleaned by a list hygiene service.” @realmagnet Use an email hygiene service such as Fresh Address before...
#328: Consistent Volume Increases Deliverability

#328: Consistent Volume Increases Deliverability

“Email marketers should consider sending approximately the same number of emails each week or month instead of inconsistent sending sprees. This means marketers may want to plan ahead before big events that might cause email volume to fluctuate, such as corporate...
#329: Avoid Excessive Call-To-Action Emails

#329: Avoid Excessive Call-To-Action Emails

“The best way to keep from looking like a promotion is to have one link and not multiple upsells or RSS Feeds. Keep it short and simple!” @SparkPost Keep your emails on the “short, sweet” side, especially if working with Gmail. You don’t want your emails to appear too...