Section 8: Deliverability

“If there was no Black Sabbath, I could still possibly be a morning newspaper delivery boy. No fun.” — Lars Ulrich You spend days, weeks, maybe even months crafting the perfect campaign, email, or message. You’ve poured your heart and soul into creative, analyzed your...

#322: Resend Unopened Emails

“Email marketing expert Noah Kagan modified Taparia’s approach by changing his subject line and emailing recipients again one week later, increasing his opens by 30 per cent. While this strategy does not take each email’s open rates into consideration, the results are...

#323: Be Cautious When Engaging Old Lists

“Verify your older lists with a third party service such as Kickbox or Briteverify to clean out inactive or erroneous addresses before sending. The nominal cost of cleaning your list is preferable to damaging your sending reputation and will help ensure that your list...

#324: Improve Deliverability With Balanced Images

“Remember, many email clients or devices are not configured to display images by default. If your email is composed almost entirely of images that are not displayed by a recipient’s email client, this renders the content of your email unreadable and certainly not...