Section 5: Content Marketing

“You can make positive deposits in your own economy every day by reading and listening to powerful, positive, life-changing content and by associating with encouraging and hope-building people.” — Zig Ziglar Powerful. Positive. Life-changing. While these might be loft...

#243: Think About Branding as You Create Emails

“Over time, consumers will start to associate your brand with psychology — a milestone that is pivotal to the conversion optimization process.” @neilpatel You will want to deliver an email experience that is well branded, which means you need to focus on subtle...

#244: Diversify Your A/B Testing Methods

“Marketers often get stuck or run out of fresh ideas for email split testing, making it repetitive… Of course the whole anatomy of the email can be tested. Even the core message and your segmentation… Knowing what works is key to insightful marketing campaigns. With...

#245: Go Beyond the Welcome Autoresponder Message

“Many people write a welcome message only and never continue their autoresponder series. You will stand out from your competitors by sending at least three-to-five messages in your email series.” @bethjhayden Autoresponders are a great way to build a relationship with...