Section 2: Content Creation

“What I like about the ‘Underworld’ thing is that it’s a mix of cool genres, as well as creating it’s own message.” — Theo James I haven’t seen Underworld in a few years now, but Theo’s got a really good point in regards to creating content. For content to be...

#79: Outsource Writing When Necessary

“In a day when there is a wealth of experienced and knowledgeable designers, coders, email marketing experts, and consultants, now may be the time to get an outsider’s opinion, to help steer your program in the right direction.” @CareNye Not every marketer feels...

#80: Don’t get Confused by Personalization

“Instead of emailing people about your product when you want to, find opportunities to email people about things they’re interested in at moments when you know they’re likely to respond… Stop with the ‘spray & pray’ style of mass email marketing....

#81: Find the Right Writer

“While basic writing skills are, of course, essential, more important are often those intangible qualities such as having a conversational yet useful tone or the ability to tell a story in an uncontrived way. As with great design, it can be challenging to express what...