#4: Don’t Forget About Landing Pages

#4: Don’t Forget About Landing Pages

“Unfortunately, emails, landing pages, and websites will probably start 2016 still out of sync in terms of how mobile-friendly they are. According to the Litmus and Salesforce Infographic, 2015 Mobile- Friendly Email and Landing Page Trends, 16% of mobile-friendly...
#5: Carefully Plan Your Autoresponder Series

#5: Carefully Plan Your Autoresponder Series

“Plan out the entire sequence before you start writing. Write a quick outline of how many messages you want to include and how far apart those messages will be delivered. Your outline will keep you on track as you write the whole sequence.” @bethjhayden Autoresponders...
#7: Know Your Purpose

#7: Know Your Purpose

“First, you need to know what you’re trying to accomplish with your email marketing. You can’t expect to succeed if you don’t know what it is you’re trying to accomplish.” @neilpatel Before you send your first email as part of an exhaustive email campaign, you must...
#8: Provide a Special Offer Immediately

#8: Provide a Special Offer Immediately

“[Fashion website] Yumi Kim gives her new subscribers a 15% off discount in her welcome email – an incentive that makes them convert right away.” @emmaemail Ensure new subscribers stay loyal by providing a special offer in your opening email. Think 10% to 20%...
#9: Put Subscription Forms in Plain View

#9: Put Subscription Forms in Plain View

“The top of your sidebar is one of the most visible places on your site. So, it makes sense to include an email sign-up form there.” @derekhalpern Site visitors won’t be able to sign up for your newsletter if they can’t find your subscription form. Place your...