Just because you’re in B2B marketing doesn’t mean you can’t use an emotional appeal in your copy. Reputed to...
Content Marketing
Connect with Prospects Through Charming Content
Prospects act on your content if they like you enough to say “Yes”. Sitting atop a rocky shore enchanting...
Best Practices: How to Establish Trust on Landing Pages
How trustworthy is your brand, and how likely are you to follow through on the promises you make? Your...
Want a “Yes?” Make B2B Decision-Makers Emotional
Get through to account decision-makers with this ad strategy. B2B decision-makers may not be made of tin...
Beware: “Writer’s Tunnel Vision” May Limit Your Messaging
Marketing buzzwords and jargon confuse it. Deadline coming up. You’ve crafted a piece that’ll knock the...
Keep Clients by Restricting Your Inner Critic
Focusing on flaws in your work or the client's work is not a good way to keep customers; find where you both...
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