Make your copy understandable to all, not just the few who “get it.” “Clever” has many definitions. One such...
Content Marketing
Oh, the Pain: How to Leverage Feedback for Professional Growth
Tolerating feedback is easier with a process and preparation. To be a marketer, it helps to have nerves of...
Lessons From Brand Namers: How to Become One and What It Involves
The journey to becoming a brand namer may yield some valuable insights to marketers. “What’s in a name?” No,...
Harder Than You Think: How to Write Customer-Focused Copy
Think you’re writing customer-focused copy? Think again! What does it mean to write customer-focused copy,...
How to Get A Copywriting Job Without Experience
Sometimes it’s as easy as knowing the right people, but what if you don’t? It’s a familiar feeling for...
How to Improve Client Relationships by Listening
First, are you asking the right questions? What do the words “want” and “need,” really mean? It’s possible...
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