Shopify Cheat Sheet: Do Just One of These and Watch Your Store Improve
Make the most of your Shopify store by taking steps in our Shopify Cheat Sheet to fine-tune your marketing efforts. Even small changes can have a big impact on your business, so review each of the Shopify Cheat Sheet tips below. Hopefully, they help you maximize your store’s potential.
Sell a Great Product in Your Shopify Store
The first entry in our Shopify Cheat Sheet is about providing a great product. No matter how wonderful your photography is, your shop will have problems if the items you’ve chosen fail to deliver. Try any item you are considering carrying personally to see if the product lives up to the description and photos. Choosing a great product helps your Shopify store in several ways:
- It dramatically decreases your return rate
- It boosts consumer confidence
- You’ll get more positive reviews
- You’ll get more repeat business and referrals
Carrying only products that are appealing and that live up to the hype and promise of the photos and description ensures you get the best possible results from your eCommerce business.
Create a Unique and Valuable Brand
Your store needs to stand out – if you just use stock photos and a bland, generic setup, you won’t have a recognizable brand. If buyers can’t remember who you are or notice your ads and content, you’re missing out on some valuable opportunities. Your brand is about more than your logo – but having a logo, a cohesive design and style and focusing on developing a signature look will help buyers and shoppers remember you – it will also inspire confidence.
Make sure to represent your brand in a cohesive way; your social media pages should match your store and blog and should be instantly recognizable as yours for the best results.
Create Quality Content to set Yourself Apart
Shoppers can purchase items anywhere, so creating quality content that informs, entertains and educates will make your brand stand out and give people a reason to visit. Leverage your blog and social feeds to pull new buyers to your site by offering them content they can use. From “how-to” videos to tips on using, displaying and working with your products, content is an affordable way to bring buyers to your site. According to Forbes, it is far more profitable to compete based on your content and brand — than relying on price. You’ll create more of a connection and become a valued resource, too.
Again, while this entry in our Shopify Cheat Sheet applies to a variety of situations, it’s particularly valuable when selling online.
Use High Quality, Original Product Images
Opt for your own images over stock photos whenever possible. Show the items being used, on display and in a natural setting. These images will result in better sales, because they are authentic looks at the product. You can still use stock images – but save them for the interior or secondary listing images. Using your own photography sets your store apart from your competitors and makes it more appealing to buyers.
You can do your own photography — affordable light boxes and cameras make it surprisingly easy to capture good images — or you can hire a pro.
In some cases, you can set up a swap — provide a photographer with goods to keep in return for photos. This approach allows you to get the benefits of professional images with a lower price tag.
Take a Creative Approach to Marketing Your Shopify Store
If you are selling an item that other stores stock, you need to be creative when it comes to marketing. A picture ad with a stock photo won’t make your brand stand out. Instead, consider targeting a specific market or buyer persona and make an ad specifically for them. Use original photos to differentiate your brand and place the ad in locations your buyer is likely to be. If you stock a product for moms, then parenting boards, Facebook, Pinterest and other mom-friendly sites are a good bet.
Hone your focus and create marketing images and initiatives that stand out and you’ll find success.
Skip the Generic Free Shopify Themes
Some Shopify stores really stand out — while others get lost in the crowd. One big differentiating factor is the theme used for the store. The free themes offered by Shopify are generic and free for a reason. They’re just for beginners, and if you’re still using one, you could be paying a steep price in lost sales. Add authenticity and support your branding with a more dynamic and premium Shopify theme and design your site like it’s already a top brand using Shoptimized. You’ll get a better-looking store, more customer confidence and the tools you need to truly showcase your brand and offerings.
Support a Good Cause
This particular Shopify Cheat Sheet tip is near and dear to us here at MESH.
Do you have a cause you care about — or do your target buyers believe passionately about a specific cause? You can attract more buyers and support a cause you believe in, simply by offering a donation with each purchase. According to Engage for Good, the majority (72%) of buyers state that they purchase from brands that align with their values and support the causes they do, so sharing your culture and values can be a powerful thing. This approach helps buyers find you and invest in your brand — and gives you a reason to connect with prospects and buyers, too.
Optimize Shopify Product Descriptions
Your product descriptions are your chance to shine when it comes to SEO. Make sure every description is unique; using the manufacturer-supplied description won’t do you any good when it comes to search. Use keywords directly in your descriptions and in bullet points describing the product. This ensures your descriptions are unique and that they are more likely to be returned as a high ranking result when a shopper looks for products like yours.
You have several opportunities to optimize your product descriptions — use keywords in your product title, in your main description and in your bullet points or features to highlight the most important aspects of your product. You should also use keywords in your photo titles and descriptions. This can help search engines identify your products and include your listing when a prospect looks for something you sell. According to Entrepreneur, upselling is a key way to increase your revenues without increasing your costs.
Don’t forget to upsell or add related items to your listing; you can add these at the bottom — and sharing a similar or related item to the one being viewed can help boost your average sale revenue and your overall sales each month.
Put the Benefits First
Even though it’s not unique to our Shopify Cheat Sheet, putting your benefits first is always a good practice. While the features — the descriptions of how your product functions, what it is, and what components it has — matter, the benefits are far more important. Consider what problem each item solves or what it does for the user and you’ll be able to craft compelling and intriguing descriptions that resonate with visitors. Does the product save time or money? Or make a task or job easier? Does it beautify the home or user? Highlight the benefits of using your product and you’ll sell more of it.
Set your Shopify store up for success with these proven methods and options – you’ll be rewarded with a steady stream of traffic and revenues and a thriving eCommerce business.
We hope this Shopify Cheat Sheet helps you optimize your store, satisfy your customers’ needs, and grow your business!
MESH is a digital marketing agency that has pioneered Account-Based Marketing via our proprietary Outcome Driven Marketing (ODM) methodology. We keep our focus on tightly integrating (or MESHing) lead generation, inbound, and outbound methodologies. We help you understand the hidden levers that impact your customers’ buying decision process, develop the right marketing strategy for your unique business case, and effectively execute and measure all aspects of your Account-Based Marketing program.