“Major social issues shouldn’t be shied away from. Consumers relate more with companies that take a stance on important social issues. It can really help to strengthen your reputation, and posting about social issues will certainly foster engagement.”
Not every correspondence has to relate specifically to your business. In fact, 69% of social media users share content because it “allows them to feel more involved in the world.” Use this to your advantage and connect to your audience on timely social issues they care about.