#95: Ensure Your Content is Credible

by | Aug 25, 2016 | eBook, MeshLabs

“Avoid vague generalizations that tend to express your opinion rather than the facts.”

@petergasca

Never, ever skew factual information when writing email blasts, no matter the theme. Provide accurate information in a transparent way so customers form their own decisions instead of feeling confused or pressured into purchasing a product or service. This is one of the many ways to avoid opt-outs.

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