“If your customer never engages with or uses your product, chances are they won’t become a recurring customer. Since it can cost 4-10 times more to acquire a new customer than it does to keep an existing one, leverage email to introduce your customer to your product.”
Hawking a new product or service? Send an email about it along with helpful tips or a tutorial on how to use the product or why the service will benefit the customer. A consumer with an active interest in a new product or service is one likely to become a recurring customer.