“American Eagle took a playful approach with an animated GIF that included one of their products. The fun intro naturally leads readers right on down to the deals and savings below as they continue to scroll. It plays up the Valentine’s Day theme just enough to get their customers intrigued, without dragging on too much about the actual holiday itself.”


It’s obviously very important to get subscribers to open your emails. It’s equally as important to keep them engaged once the emails are opened. An animated GIF featuring a product is a great example.