#85: Write Call-To-Value Instead of Call-To-Action

by | Aug 25, 2016 | eBook, MeshLabs

“For example, if you’re a travel agent, don’t let your copy read ‘Call now for a free quote’ or something equally typical and uninspiring. Instead, drive them to take action with a sneak peak: ‘Call now and let the anticipation begin’ or ‘Click today and be gone tomorrow’.”

@VeryGoodCopy

This tip will help struggling writers makes better copy choices when writing the call to action— or whatever next step you want the reader to take. Instead of asking a reader to ‘act now’, invite them to visualize what they’re going to get (the real value) by taking action.

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