“Email is a good opportunity to humanize your brand. The inbox is an intimate place, mostly used for personal conversation. Your presence there is a privilege, so do your best to write like a human… Readers can relate since they are likely facing similar situations with their own lives and businesses.”
Write like a human. We know you’re a human, but your readers will likely think of you as a brand trying to market to them. Put your human and personal side in front of readers. Be transparent. Talk about your challenges and failures. Bond with your subscribers.