“Personalization has swept through email marketing, social media, content marketing, and most recently web-based content thanks to the introduction of RTP (real-time personalization) technologies. In 2016 we’ll see this continue with the rise of personalized video, a new concept that enables marketers to customize the actual video content with information unique to each individual viewer for a truly tailored content experience.”
According to Cisco, 80% of all internet traffic will be streaming video content by 2019—up from 64% in 2014. In addition to great content, new video technologies allow for greater personalization. Now video can be just as personalized as email content—a powerful tool you may prefer to use for specific messages or audiences.