“In a day when there is a wealth of experienced and knowledgeable designers, coders, email marketing experts, and consultants, now may be the time to get an outsider’s opinion, to help steer your program in the right direction.”


Not every marketer feels confident in his or her writing abilities or in their ability to create evocative content. Hiring a writer or copyeditor is a great idea if you’re still figuring out format, tone and style; the cost of outsourcing this help is well worth the investment, especially if it builds rapport with your audience.