“Businesses often spend a lot of time on their logo and color palette and other things they think of as ‘branding’ — the look and feel of their website, collateral, signage, fonts, and so on. But very few take the time to consider the branding that a unique voice can give your company.”
According to Ann Handley, “Tone of voice just refers to how you sound in your writing.” A good way to hear your content’s voice is to simply read your content out loud. Does it sound the way you imagine your business would talk? Is it too conversational, not conversational enough? Tweak your content until the voice fits your brand’s identity.