#77: Track and Measure Over the Long Term

by | Aug 25, 2016 | eBook, MeshLabs

“Your marketing automation software can help you consolidate these touch points across channels.”


To evaluate the success of your email marketing campaign, you’ll need to track your spending and revenue over the long term. Email addresses provide valuable information regarding income generation, so monitor them as part of a big-picture data analysis across all platforms.

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