“Political candidates have to be likeable. After all, to vote is to choose the favorable person. However, it’s more than having a good personality. It’s about marketing themselves to their audience in ways we are able to understand. We want to know their values, goals, and ability to meet our needs. Make sure your email marketing does the same for your audience. Your emails should reflect who you are. They need to help your audience understand the benefit of working with your agency.”
Get inspiration from the 2016 presidential candidates! For example, a candidate will never succeed if he or she isn’t likeable. The same applies to your email strategy, as it should remind subscribers why they opted in and why they like your brand.