“Email can help you (1) group your customers & prospects into user segments and (2) reach these audiences at natural touch points throughout the marketing funnel — on social media, on your blog, and 1:1 via your inbox.”


Email is a power unit of analysis when you’re tracking user data. It identifies browsing experiences across many platforms, such as websites, mobile devices, and nearly everything else. Treat your email analysis results as gold. They’ll always matter.