“HP has been thoughtful about user psychology, fully understanding how audiences respond to each touch point in the conversion funnel. Rather than focusing on email alone, HP examines the email within the context of the full user flow. This process is crucial to the marketing automation process.”
From initial contact to conversion, you will want to give your reader a smooth ride and read. Your campaign should include steps that customers need to take to stay with you from start to finish. The steps need to be logical and easy to follow.